Profusion GroupRecruitment Website with JobAdder Integration

The Backstory

Profusion Group are a banking & financial services recruitment & executive search firm with offices in Sydney & Melbourne. They’ve been operating since 2004 and recruit roles for areas such as; insurance, asset management, superannuation, as well as private, business & retail banking.


  • Site Planning
  • UI & UX Design
  • Web Development
  • JobAdder Integration
  • SEO Optimization
  • Testing & Maintenance
  • Lead Magnet Integration
  • MailChimp Integration


  • HTML 5 / CSS 3
  • jQuery
  • Responsive
  • WordPress
  • JobAdder

The Challenge

Profusion Group already had a website that provided 3 core features they required; a job board, job alerts & a candidate registration form.

The largest problem was the site was not optimised to work on smartphones & tablets, which was consequently hurting them in search rankings, as well as causing a poor candidate experience when job searching.

The main design problems they faced were; the site was feeling dated and quite plain (with a very low image to text ratio), it wasn’t conveying their brand personality effectively and it was also not clearly communicating to its target audiences. They were also not showcasing their team or industry expertise.

While sight had a decent page structure, it had a very poor user experience and site flow, with no footer & almost no in page navigation, as well as some bad on page SEO.

And finally, updating content was limited and cumbersome without allowing for much flexibility as the business grew.

The Process

Firstly, we had to assess the real problems in the eyes of the client so as to ensure they didn’t just have a shinier mouse trap at the end.

We chose a framework & content management system that would allow both flexibility for now and future development, whilst at the same time allow them to easily manage and update content on the website such as; new staff, testimonials, blogs & articles, & press releases.

Together we identified that we were after a very specific blend of design attributes that would not only present their new brand refresh, but also not alienate any particular part of their target market.


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After going through our 20-to-1 design phase which allowed for maximum creative scope and ideas, a design was chosen that the client felt captured exactly what they were trying to achieve.

Once the designs are finalised we move on to the development phase where the designs are actually converted from beautiful pictures into a functioning and interactive website.

We build the site, upload all content, create our custom software integrations to the JobAdder system using our own private APIs to ensure the website and recruitment platform work seamlessly together.

We go through a rigorous testing phase that ensures the site is fully compliant with industry standards, operates with maximum speed as preferred by Google, and finally a heavy security lockdown to protect against hacking and malicious bots.

This is the second time I've used Simon to help with my company website design and development. In the recruiting industry we rely heavily on our website and database to operate and attract new candidates, so I was very happy to see the results were exactly we wanted, even better than I expected. Digital Phenix offered suggestions along the way to stop things from becoming problems both now and into the future. They've given us an incredibly creative solution for me to run my business more easily. Will definitely be using them again.

Lynn Wang

Lynn Wang

Horizon ESL China

The Team at digital phenix gave me personalised service in a digital world. Their vision imediately aligned with the outcomes i needed to achieve and I received professional insights and easy to understand guidance through the whole process. (even the Techie stuff). The result was a cutting edged web site developed using the latest up to date techniques and by integrating my social media with the web site they created a one stop shop of information and interaction for my business. Thank you for making the whole experience so easy!

Shane Steele

Shane Steele

Elizabeth EII Cruises

We've redesigned our website three times and the most recent time we chose Digital Phenix. This experience was the best experience we have had with the development of our new website. Simon was attentive at every point, helpful with suggestions and strategies for the site as well as having a simple and effective approach to design that makes it very user friendly and responsive. We will continue to work with Simon for our next website too

Louise Barry

Louise Barry


Digital Phenix are awesome! It’s like having your own technology partner who is invested in your success - they have become an integral partner in our growth and success. They make the complex simple and communicate with effectiveness. After going through several website design and digital implementation companies, Digital Phenix was able to take the desired functionality of our website and turn it into a finished product.   But more importantly, they got to the desired outcomes and have helped us work through strategies and designs to improve conversion and the visitor experience. We will continue to work with them to improve the levels of service, and range of product offerings we are able to provide to our customers.

Adam Young

Adam Young

Homage Jewellery

"As an E-commerce business owner my online presence is paramount. My last website was not delivering so I approached Digital Phenix who provided professional, friendly service and worked closely with me to redesign my website. I couldn't be happier with the results and ongoing support"

David Overall

David Overall

Invigor8 Teas Australia

The Solution

Profusion Group now have a brand new website, that works across any device.

They are now able to showcase their staff, industry expertise & areas of specialisation.

Job seekers can browse and search all the available jobs and make applications directly into the JobAdder recruitment management system, with any new roles or changes they make in-house automatically updating on the website in real-time.

Their site is now optimized for SEO meaning their rankings will improve and traffic will increase as a result.

With the new blog area, upgraded menu structure, site navigation & social media integration, the site will have an increased standing in the eyes of Google as a reputable & current website.



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