Profusion GroupÂ are a banking & financial services recruitment & executive search firm with offices in Sydney & Melbourne. They’ve been operating since 2004 and recruit roles for areas such as; insurance, asset management, superannuation, as well as private, business & retail banking.
- Site Planning
- UI & UX Design
- Web Development
- JobAdder Integration
- SEO Optimization
- Testing &Â Maintenance
- Lead Magnet Integration
- MailChimp Integration
- HTML 5 /Â CSS 3
Profusion Group already had a website that provided 3 core features they required; a job board, job alerts & a candidate registration form.
The largest problem was the site was not optimised to work on smartphonesÂ & tablets, which was consequently hurting them in search rankings, as well as causing a poor candidate experience when job searching.
The main design problems they faced were; the site was feeling dated and quite plain (with a very low image to text ratio), it wasn’t conveying their brand personality effectively and it was also not clearly communicatingÂ to its target audiences. They were also not showcasing their team or industry expertise.
WhileÂ sight had a decent page structure, it had a very poor user experience and site flow, with no footer & almost no in page navigation, as well as some bad on page SEO.
And finally, updating content was limited and cumbersome without allowing for much flexibility as the business grew.
Firstly, we had to assess the real problems in the eyes of the client so as to ensure they didn’t just have a shinier mouse trap at the end.
We chose a framework & content management system that would allow both flexibility for now and future development, whilst at the same time allow them to easily manage and update content on the website such as; new staff, testimonials, blogs & articles, & press releases.
Together we identified that we were after a very specific blend of design attributes that would not only present their new brand refresh, but also not alienate any particular part of their target market.