The Backstory

Horizon ESL China sources native English speaking teachers from around the world looking to become ESL teachers in mainland China. They’ve been around since 2008 and have developed a fantastic reputation among the expat community as a company that puts the teacher first.


  • Site Planning
  • UI & UX Design
  • Job Board
  • Web Development
  • Testing
  • Custom Built Recruitment Management System


  • HTML 5 / CSS 3
  • jQuery
  • Responsive
  • PHP
  • MySQL
  • Paypal

The Challenge

The Horizon ESL China website hadn’t been updated since 2008 and since then there had been dramatic shifts in technology and the web.

The website did not work on mobile devices, had been heavily copied by a competitor, and looked dated. The business had also gone through some dramatic growth with more on the Horizon (excuse the pun) and needed a more robust site to gear them up for the future.

There was also the need to build a complete recruitment management system for the business to manage their jobs, candidates & clients, as well as track the recruitment process and ultimately the placements they make.

The Process

We started as always with a strategic review of the business, identifying the current and target audiences, the demographics, the candidate & client attraction strategy, and internal business processes.

We then proceeded to map out exactly what pages were required for public view and also the features, dashboards, workflows etc that were required internally by the key staff within the business.

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We then built a design brief that was inline with this and proceeded to work with multiple designers to come up with great creative scope that would speak directly to the client’s market.

In the meantime we began mapping & building out the recruitment platform that was to sit at the core of the business.

Once the right design had been chosen, the front-end development began and was running in parallel to ensure a speedy go live date.

Once both the front end web pages and backend core system was completed, we planned a staged go live with the client to allow them to begin marketing the new site and attracting new customers. This process also helps to feed the testing phase with real data which helps to identify new features that only come from real world testing.

This is the second time I've used Simon to help with my company website design and development. In the recruiting industry we rely heavily on our website and database to operate and attract new candidates, so I was very happy to see the results were exactly we wanted, even better than I expected. Digital Phenix offered suggestions along the way to stop things from becoming problems both now and into the future. They've given us an incredibly creative solution for me to run my business more easily. Will definitely be using them again.

Lynn Wang

Lynn Wang

Horizon ESL China

The Team at digital phenix gave me personalised service in a digital world. Their vision imediately aligned with the outcomes i needed to achieve and I received professional insights and easy to understand guidance through the whole process. (even the Techie stuff). The result was a cutting edged web site developed using the latest up to date techniques and by integrating my social media with the web site they created a one stop shop of information and interaction for my business. Thank you for making the whole experience so easy!

Shane Steele

Shane Steele

Elizabeth EII Cruises

We've redesigned our website three times and the most recent time we chose Digital Phenix. This experience was the best experience we have had with the development of our new website. Simon was attentive at every point, helpful with suggestions and strategies for the site as well as having a simple and effective approach to design that makes it very user friendly and responsive. We will continue to work with Simon for our next website too

Louise Barry

Louise Barry


Digital Phenix are awesome! It’s like having your own technology partner who is invested in your success - they have become an integral partner in our growth and success. They make the complex simple and communicate with effectiveness. After going through several website design and digital implementation companies, Digital Phenix was able to take the desired functionality of our website and turn it into a finished product.   But more importantly, they got to the desired outcomes and have helped us work through strategies and designs to improve conversion and the visitor experience. We will continue to work with them to improve the levels of service, and range of product offerings we are able to provide to our customers.

Adam Young

Adam Young

Homage Jewellery

"As an E-commerce business owner my online presence is paramount. My last website was not delivering so I approached Digital Phenix who provided professional, friendly service and worked closely with me to redesign my website. I couldn't be happier with the results and ongoing support"

David Overall

David Overall

Invigor8 Teas Australia

The Solution

The end result is the client now has completely unique website that is designed just for their target audience, that showcases their available jobs across China in a highly appealing mannor.

Their website now ranks number one for many of the key cities they recruit candidates into, well above industry job boards.

They also have a fully customised recruitment platform that is designed exactly the way the business operates.

Their candidates are now also able to receive, view and respond to job offers from their mobile or tablet throughout the day as the team is actively pursuing careers for them.



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