Interactive IncRecruitment Website with JobAdder Integration

The Backstory

interactiveinc Recruitment are a digital recruitment agency based out of Sydney. They are a specialist recruitment agency managing over 50 roles a month across Australia in core areas such as Production, Creative, UX, Technical & Development, Social Media, Accounts, Client Services and Media.


  • Site Planning
  • UI & UX Design
  • Web Development
  • JobAdder Integration
  • SEO Optimization
  • Testing & Maintenance
  • Google Apps for Work


  • HTML 5 / CSS 3
  • jQuery
  • Responsive
  • WordPress
  • JobAdder
  • Google Maps

The Challenge

InteractiveInc Recruitment already had a website that provided them with good feedback in the market place. The problem was the site was coming up on 5 years old which was putting it well and truly out of date.

One of the big things with this was the site was not designed to work on mobile devices (smartphones & tablets). In the job seeker market, the ability to search and apply for jobs on your phone is crucial.

The sight was also missing good page structure and as such as not as good as it could be in terms of search engine rankings and visibility, as well as having a clunky and complicate backend for them to manage their own content and make changes when required.

In addition to needing an update to remain current (especially given the market they operated in) their internal infrastructure was getting a complete overhaul also, and as such the new website would need to be integrated with the JobAdder Recruitment Software platform.

The Process

First step was to gather exactly where the business was in terms of it’s digital infrastructure. Questions like:

  • where is the website hosted and with who?
  • what other software is currently in use in the business?
  • what if any of those need or are already being upgraded?
  • which social networks do you use to generate leads?
  • are you currently able to track what happens with your visitors once they get to your website?

Gathering all of this information allows both us and you to get the complete picture and avoid making a decision in one area without considering the impact on the overall business.

We then go through the process of understanding and profiling the target audience, demographics, goals and objectives, intended outcomes, desired experience dealing the business, which gets used as the basis for design process allowing us to find the right “feeling” to project.

We have 4 seconds to get your users “feeling” the right way before they decide to leave or stay.


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We then take all of this and combine it with the overall required site structure and begin working with the designers. To make sure we get the greatest scope of creative ideas we come up with multiple design ideas to test the impact of each before choosing a shortlist and eventually widdling that down to the final design.

The remainder of the website can then be designed from this basis.

Once the designs are finalised we move on to the development phase where the designs are actually converted from beautiful pictures into a functioning and interactive website.

This is all done in a staging area so both you and we can test and play to make sure everything is as it should be, meanwhile your existing site keeps functioning as normal unaffected.

Once everything is finalised, tested and content uploaded we go through a final list of important checkpoints to leave no stone unturned before choosing a date for the grand unveiling.

Then in the middle of the night we role migrate your new site over to replace your old site and viola!


This is the second time I've used Simon to help with my company website design and development. In the recruiting industry we rely heavily on our website and database to operate and attract new candidates, so I was very happy to see the results were exactly we wanted, even better than I expected. Digital Phenix offered suggestions along the way to stop things from becoming problems both now and into the future. They've given us an incredibly creative solution for me to run my business more easily. Will definitely be using them again.

Lynn Wang

Lynn Wang

Horizon ESL China

The Team at digital phenix gave me personalised service in a digital world. Their vision imediately aligned with the outcomes i needed to achieve and I received professional insights and easy to understand guidance through the whole process. (even the Techie stuff). The result was a cutting edged web site developed using the latest up to date techniques and by integrating my social media with the web site they created a one stop shop of information and interaction for my business. Thank you for making the whole experience so easy!

Shane Steele

Shane Steele

Elizabeth EII Cruises

We've redesigned our website three times and the most recent time we chose Digital Phenix. This experience was the best experience we have had with the development of our new website. Simon was attentive at every point, helpful with suggestions and strategies for the site as well as having a simple and effective approach to design that makes it very user friendly and responsive. We will continue to work with Simon for our next website too

Louise Barry

Louise Barry


Digital Phenix are awesome! It’s like having your own technology partner who is invested in your success - they have become an integral partner in our growth and success. They make the complex simple and communicate with effectiveness. After going through several website design and digital implementation companies, Digital Phenix was able to take the desired functionality of our website and turn it into a finished product.   But more importantly, they got to the desired outcomes and have helped us work through strategies and designs to improve conversion and the visitor experience. We will continue to work with them to improve the levels of service, and range of product offerings we are able to provide to our customers.

Adam Young

Adam Young

Homage Jewellery

"As an E-commerce business owner my online presence is paramount. My last website was not delivering so I approached Digital Phenix who provided professional, friendly service and worked closely with me to redesign my website. I couldn't be happier with the results and ongoing support"

David Overall

David Overall

Invigor8 Teas Australia

The Solution

InteractiveInc Recruitment now have a brand new website, that works across any device.

Job seekers can now browse and search all the available jobs and make applications directly into the JobAdder recruitment management system. Any new roles or changes they make in-house are automatically updated on the website in real-time.

Their site is now optimized for SEO meaning their rankings will improve and traffic will increase as a result.

With the addition of the new Blog, they are now producing new content consistently which is a tick in the eyes of Google (i.e. a site is being updated with fresh new relevant content) as well as providing them with a source of content to share on Facebok, Twitter & LinkedIn to now drive traffic directly to their site instead of away to others.

Another new addition was the implementation of testimonials and a sales page which is designed to speak directly to people who may be considering to use interactive for their business.



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