The Backstory

After waiting 9 months for their last website to be delivered, the company that provided & hosted the old Mums & Baby site went out of business leaving the owner with an unstable eCommerce store that could go down at any time.

There is literally nothing worse than that for an eCommerce store owner. The site was also not targeted toward their ideal customer avatar and demographic.


  • User Analysis
  • Site Planning
  • UI & UX Design
  • Web Development
  • Data Migration
  • Integrations
  • Testing & Maintenance


  • HTML 5 / CSS 3
  • Responsive
  • WordPress
  • WooCommerce
  • Paypal
  • jQuery
  • MailChimp
  • Horizon HQ

The Challenge

It was crucial that the correct approach was taken with the website. This meant doing proper buy path analysis and considering how best to be approaching the target audience.

Mums & Baby also needed a rather unique feature called a “Product Bundle” which would allow them to group various individual products together to create a bundle which could have discounts applied based on included product brands, prices, etc

A big focus for the new site needed to be the content and community to be developed. The aim was to position the site firstly as a place for young expecting mothers to come for information rather than simply baby and pregnancy products.

The Solution

Mums & Baby now have a fully custom built eCommerce solution and content management system.

The store also has the ability to sell bundled product packs, run time-based sales, as well as a unique shopping cart widget which is always visible no matter what page of the site a visitor is on which helps to increase sales.

Their site is fully responsive and designed for the 5 major device/screen sizes to allow for a great user experience no matter how the visitor arrives at the site.

Facebook, Twitter, Instagram & Pintrest are all very well incorporated throughout the site to engage the community from multiple touch points and source new members.

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