Invigor8 Teas AustraliaÂ sells teas that are made from 100% Natural and Organic ingredients that produce a fresh and a superior product for our loyal customers. Their target audience is mostly women, 18-30, who are looking to detox, lose weight, have a fit and healthy lifestyle, feel energised and carefree.
- Site Planning
- UI & UX Design
- Buy path analysis
- Web Development
- HTML 5 /Â CSS 3
- Paypal & Eway
- Horizon HQ
Invigor8 Teas Australia was originally set up on an off-the-shelf solution known as BigCommerce (another Aussie bread company, kudos). An eCommerce solution like this can be a great option if you are trying out selling on line, however it carries with it its own set of risks as Invigor8 Teas found out.
Unfortunately in this situation both the website and the hosting are all handled by the one company. This can be great for simplicity but puts a higher level of risk on you as an eCommerce business owner.
The risk is, as was the case, if that one provider can’t do something or goes down for some reason, your business goes down with it or suffers from lack of control.
We evaluated how the business was set up prior to our involvement and assessed what was already in place.
This meant first doing what we call a digital assets audit, for example;Â where is the domain name, who controls the hosting, are we able to getÂ access to the website files, are there email accounts in place that need to be considered before doing any server changes, etc
It was then a matter of spending some time with the client to identify the target customer, competitors, plans for the next 12 months (and beyond), determine what the client need to operate their business effectively and competitively. It is also important to identify the types of visitors the client would attract and what journey they should take through the site.
We are then able to move on to planning and mapping out the website as a whole before moving on to work with the designers.